Recent
statistics show that the number of child and adult obesity is rapidly
increasing in MEDCs due to the modern lifestyles which involve less movement
and activity as well as more processed food and less balanced meals. People
tend to spend more time on the internet, watching TV or playing videogames, so
why not use these technologies to promote a healthier lifestyle and raise
awareness, since the number of people who ignore the impact of an unhealthy
lifestyle on our bodies, is appalling?
In the
world there are almost 1.1 billion smartphones of which 50% android users and
43% apple users are below 34 years old. All of them are connected to the
internet in one way or the other. Therefore one of the first targets of this
question could be this type of users as awareness campaigns can be launched
through either social networks, games or applications. If we take a quick look
at the ideas published on Crowdicity, we note that a vast majority of them
focus on the creation of applications for smartphones and share two key words
“Awareness” and “Healthier”.
Some ideas
suggest an application which shows how the human body is constituted, the
dangers of drugs and unbalanced meals or the benefits of physical activity.
Furthermore, there are already publicity campaigns organized by TNCs such as
Coca Cola or governmental institutions such as the Spanish Ministry of Health
promoting the benefits of eating in a healthy way and sports. Therefore if we
combine all the ideas, we get to the conclusion that ICT’s can be an essential
tool for promoting physical activities and a healthier lifestyle instead of
damaging it. They are also very helpful in what raising awareness campaigns
against numerous dangers such as teenager and adult drug addiction or anorexia.
Therefore if we combine all the ideas, we get to the conclusion that ICT’s can
be an essential tool for promoting physical activities and a healthier
lifestyle instead of damaging it. They are also very helpful in what raising
awareness campaigns against numerous dangers such as teenager and adult drug
addiction or anorexia.
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